Hi, I'm Hazel Lao!
I’m a UI/UX Designer with a strong professional background in Graphic Design.
My design approach is focused on human-centered visual communication.
📍 Based in Vancouver, BC
Portfolio
COCOTRADE: COPRA TRADING WEB APP
UI/UX, Web & Mobile
TROUT: TRACK AND ROUTE PLATFORM
UI/UX, Web & Mobile
STRAVA: UX REDESIGN CASE STUDY
UX, Mobile App
PHILIPPINE TOURISM WEBSITE REDESIGN
UI, Website
LOBA MEDICINE MANAGEMENT APP
UX, Mobile App
GLUCOFIT: DIABETIC CARE APP
UI/UX, Mobile App
About Me
Graduated with a bachelor's degree in Fine Arts majoring in Advertising Arts, followed by a postgraduate degree in Mobile and Web Design and Development at Langara College, to specialize in UI/UX.
My work in graphic design has sharpened my eye for detail and aesthetics, which seamlessly translates into my work in UI/UX. No matter the medium, I have always applied the principle that design always serves the same purpose—to solve problems for the user and bridge gaps.
MY DESIGN Process
Research
Research user needs, business goals, and industry trends through competitive analysis, user interviews, and surveys.
Define
Translate findings into user personas, journey maps, and problem statements to define pain points and opportunities.
UX Planning
Outline user flows and create low-fidelity wireframes to structure the user experience.
UI Design
Develop a UI kit, apply a design system, and create high-fidelity wireframes to establish the visual identity.
User Testing
Build interactive prototypes and conduct usability testing to refine interactions and improve the design.
Handoff
Collaborate with developers to ensure a seamless handoff and smooth implementation.